How To Create Loyalty With Customers Through Gamification

Brands are revamping their loyalty programmes to reward shoppers for everything from reading marketing emails to making a TikTok clip. These casino-like tactics are having a big impact on sales. Exclusively for BoF Professional members, a host of experts discuss the emergence of ‘gamification’ as a new customer loyalty strategy.

from The Business of Fashion https://ift.tt/3EsuaVa