With Brand at Crossroads, Burberry's CEO Bets Big on China's Young Money

Burberry's turnaround was always going to be an uphill battle. Now, as the pandemic thwarts the company plans to reinvigorate topline growth this year, Marco Gobbetti is betting that a digital edge with Asia's Millennial and Gen-Z clients will pay off.

from The Business of Fashion https://ift.tt/3fczUV3

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