Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
from The Business of Fashion https://ift.tt/3kcmADQ
Home / The Business of Fashion
/ Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
- Blogger Comment
- Facebook Comment
Subscribe to:
Post Comments
(
Atom
)
0 comments:
Post a Comment