More independent designers are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.
from The Business of Fashion https://ift.tt/2Q8BjSr
Home / The Business of Fashion
/ Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?
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