Africa’s Answer to Amazon on Balancing Speed with Discipline

Jumia has seized the e-commerce opportunity in dynamic markets from Nigeria to Egypt, though it didn’t see the growth rates analysts expected during the pandemic. Next year, the e-tailer will be even more disciplined about its path to profitability, says chairperson Juliet Anammah.

from The Business of Fashion https://ift.tt/3mjKI7m

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