Decoding the New Tiffany

This week, a Tiffany campaign featuring BeyoncĂ©, Jay-Z, a Basquiat painting and a 128.54-carat diamond offered a window into how LVMH is bringing its playbook to its largest-ever acquisition and the advantages and challenges of marketing brands rooted in the 19th century in today’s world.

from The Business of Fashion https://ift.tt/3ynudx5

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