Abercrombie & Fitch’s Brand Reinvention — Download the Case Study

Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand’s turnaround is taking hold.

from The Business of Fashion https://ift.tt/3CmBxfl

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