Vans, Balenciaga and Benefit Cosmetics are among the fashion and beauty brands to have recently leaned into the multi-billion-dollar gaming industry. With strategies aimed at fostering community, generating buzz and authentically engaging with gamers, they have been able to connect with a largely untapped and still-growing global audience.
from Business of Fashion https://ift.tt/3d7ac5C
- Blogger Comment
- Facebook Comment
Subscribe to:
Post Comments
(
Atom
)
0 comments:
Post a Comment