To Hold Gen-Z’s Attention, Brands Need to Show Some Personality

Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.

from Business of Fashion https://ift.tt/3nKzLjn