Aura Blockchain’s Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports

As leader of the Aura Blockchain Consortium, Daniela Ott is tasked with persuading brands to join brands such as LVMH, Prada and Richemont-owned Cartier on the shared digital platform which creates ‘product passports’ for luxury goods.

from Business of Fashion https://ift.tt/3y1GCbp