The Year Ahead: What Product Passports Will Do for Brands

Brands are adopting new technologies that store and share product information to improve authentication, provide transparency and boost consumer trust. However, for “product passports” to truly gain traction, businesses must coalesce around common standards and engage with pilot projects at scale.

from Business of Fashion https://ift.tt/3opHRy0

About swapanpk

    Blogger Comment
    Facebook Comment

0 comments:

Post a Comment