The project is meant primarily a marketing play as Ecco Leather hopes to educate consumers about its animal-leather materials and boost awareness for its organisation, according to Ecco Group CEO Panos Mytaros, who joined the company last August. By tapping a rotating cast of buzzy creatives, set to be refreshed every two seasons, the company is also set to deepen its ties with influential players in the fashion industry.
from Business of Fashion https://ift.tt/2qc0YVf
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/ Natacha Ramsay-Levi and Bianca Saunders Join New Leather Design Collective
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