Five years after its launch, cellulosic fibre brand Eastman Naia became a supplier of sustainable fibres to brands such as Patagonia, Zara and H&M. Now, BoF talks to Ruth Farrell, Eastman Naia’s textiles general manager, to learn about the brand’s new product portfolio and customer demand for ecological action.
from Business of Fashion https://ift.tt/ePY5Zws
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/ At Eastman Naia, Enabling the Creative Potential of Sustainable Fibres in Fashion
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