Carol’s Daughter Was an Early Mover in the Black Haircare Market. Now It’s Going After a New Generation.

The L’Oréal-owned textured haircare brand, which turns 30 next year, is undergoing a brand turnaround, betting European expansion and a diffusion line catered to Gen-Z will help boost sales in the face of growing competition.

from Business of Fashion https://ift.tt/aTx9dvs