Report: Beyoncé's Ivy Park Misses Adidas’ Sales Targets

Sales for the singer’s inclusive streetwear line, which is produced in collaboration with Adidas, fell more than 50 percent in 2022 to $40 million, far below Adidas’ $250 million revenue projections, according to a new report from the The Wall Street Journal. Adidas also anticipated losing $10 million from the partnership last year.

from Business of Fashion https://ift.tt/MpNHUPS

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