Luxury E-Tailer Mytheresa Bets on Post-Covid China Expansion

German luxury e-tailer Mytheresa is refocusing its efforts to grow its business in China, a notoriously competitive e-commerce landscape dominated by local giants Alibaba and, increasingly, Douyin, the Chinese version of Tiktok.

from Business of Fashion https://ift.tt/qULYkv5

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