Rains: How A Scandi Outerwear Label Tapped Into Minimalist Branding’s Mass Appeal

Rains founders Philip Lotko and Daniel Brix successfully turned rainwear into a €71 million business. Now, they have ambitions to take their 10-year-old label to the next level and spur sales to surpass the €200 million mark over the next four years.

from Business of Fashion https://ift.tt/6g3SRYN