Why Dior Is Pushing Couture in a Pandemic

With a miniature collection, the house of Christian Dior is literally scaling back its presence at Paris Haute Couture Week. But don’t be fooled: after a steep jump in Dior sales last year, LVMH is keeping its foot on the accelerator at its second-biggest brand.

from The Business of Fashion https://ift.tt/31LwIfY

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