From the shift to storytelling to user generated content, Shopify Plus’ Head of EMEA Shimona Mehta and Ilia Beauty CEO Lynda Berkowitz joined BoF’s Robin Mellery-Pratt to discuss customer acquisition strategies and how e-commerce can build consumer relationships that last.
from The Business of Fashion https://ift.tt/3nk9zK0
Home / The Business of Fashion
/ #BoFLive: How Brands Can Use E-Commerce to Create Lasting Customer Relationships
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