Unpacking Uniqlo’s India Strategy — Download the Case Study

Japanese apparel giant Uniqlo sees India as the next major battleground in its global expansion plan, but competitors have already gained first-mover advantage there. BoF investigates how one of the world’s largest fashion retailers aims to seize a leadership position by unlocking the immense potential of a market whose unbridled dynamism is equalled only by its extreme complexity.

from The Business of Fashion https://ift.tt/3fKg5HK

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